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Into Production
Although the seventies
was a time of rapid technological growth in the electronics industry, the
first few years of the decade saw Moog Music facing financial problems.
After something of a monopoly in the synthesizer market, Moog now had
competition from ARP and the fledgling Japanese manufacturers. Whilst the
Minimoog had undoubtedly become their bread and butter, the company had a
lot of inventory but little capital and were running into trouble. In 1971,
Bill Waytena took them over, paying nothing but promising to secure their
debts of
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more than $
250,000. Waytena was a specialist in buying distressed companies, building
them back up and then selling them on at a tidy profit). He immediately
moved the company from Trumansburg to Williamsville and it was here that
Dave Luce was brought in to develop the first Moog polysynth. The R&D
cost for the development of the Polymoog was high and still climbing after
two years but nonetheless, in mid 1975, Waytena was in a position to sell
Moog Music at a profit and found a new buyer Norlin. One of the first
things Norlin did was to relocate the company yet again, this time to an ex
gelatine factory at Cheektowaga in the then rural outskirts of Buffalo (NY).
As the
earliest Apollo prototype evolved into the Polymoog concept, it required
the designing of a custom IC chip, (the Polycom IC) which back then, in the
infancy of integrated circuits was horrendously expensive and landed the
company with a hefty bill of $ 100,000.
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Walden Avenue, Cheektowaga (1976)
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Cheektowaga Factory (1980) - Dave Luce's
van is parked on the right
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Getting the prototypes to production involved 300 engineering
changes. The control panel configuration went through at least three
variants and the keyboard layout was also changed three times. The
prototypes, (not to be confused with the earliest 5 octave Apollo design)
had a 72 note C to B keyboard as seen in the original Polymoog promo movie,
(especially shot for the 1974 NAMM expo) and was the configuration used in
the prototypes given out to Chick Corea and Larry Fast amongst others. On
the pre-production model, the keyboard had been changed to an F to E and
many early promo photos were taken of this particular model including those
used in the owners manual (just to add to the confusion). At very the last
minute, (due to feedback from the musicians who had been given prototypes)
the keyboard received a final change to a 71 note E to D in response to
requests for a bottom E to compete with guitarists! This involved yet
another expensive tooling change at the factory.
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To curb
spiralling production costs, one of the first things Norlin did was to push
the Polymoog straight into production, despite Dave Luce's reservations that
it was still not ready. This is the main reason why the first models coming
off the production line had such an appalling failure rate, (200%) and
irrevocably damaged the Polymoog's reputation. Perhaps the other reason is
that Luce's design was just too ambitious for the technology available at
that time and was simply not capable of living up to his concept.
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Dave Luce & pre-production F
to E model (left) and with Tony Marchese (right)
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